Laird to lead Estimating and Project Management Departments

DECEMBER 23, 2020, ATLANTA, GA – Innovative Roofing Group is proud to announce the promotion of Michael Laird to the position of Vice President, Estimation & Project Management. In this role, Michael will lead the Estimating and Project Management Departments at IRG, working closely with the Account Management and Field Operations teams. As a Vice President, Michael will also take a position on Innovative Roofing Group’s senior leadership team that is responsible for the development and execution of the enterprise strategy.

Randy Korach, Innovative Roofing Group’s President had this to say about the promotion; “Michael Laird is a tremendous talent who has made enormous contributions to the growth of Innovative Roofing Group. In his expanded role and as a member of our leadership team, he is certain to make an even greater impact on our trajectory.”

Michael joined Innovative Roofing in May 2018 as a Senior Estimator and Project Manager. He has been in the roofing industry for more than 15 years having spent time with Roof Management, Inc and Peach State Roofing prior to joining IRG. His influence on the organization was immediate and his presence contributed meaningfully to IRG’s record levels of performance in 2018 and 2019 and its successful navigation of COVID-19 impacted 2020.

Innovative Roofing Group ( is a leading repair and replacement focused commercial roofing contractor serving the Southeast United States from Atlanta, GA. Commercial property owners and their agents rely on the expertise and workmanship of IRG team members to protect and maintain their roof assets. Innovative Roofing Group prioritizes the safety of its team members and job sites, operating with a world-class safety record.

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